Imagine a world where customers can virtually try on clothes or visualize a new sofa in their living room before making a purchase. As technology continues to advance, augmented reality (AR) is becoming an integral part of various industries, transforming customer engagement and operations. Insights from a Sr. Technical Consultant and CEOs reveal the incredible ways AR is being utilized. Discover how AR transforms customer engagement and operations with the first insight, and how it improves employee training and customer engagement with the last insight, among a total of five expert contributions.
- AR Transforms Customer Engagement and Operations
- AR Simplifies Financial Concepts in Mortgage Broking
- AR Enhances Online Shopping Visualization
- AR Elevates Product Demos and Virtual Experiences
- AR Improves Employee Training and Customer Engagement
AR Transforms Customer Engagement and Operations
Augmented Reality (AR) has transformed the way businesses engage with their audience, and we’ve integrated it into our projects to deliver innovative solutions. By leveraging AR, we’ve enhanced customer experiences, streamlined operations, and opened new avenues for creativity across various industries.
One notable application has been in eCommerce, where we developed an AR-based feature for a furniture retail client. This solution enabled customers to visualize furniture in their own space using their smartphone cameras. By integrating AR technology into the client’s mobile app, users could see how a sofa, table, or chair would look and fit within their living room before making a purchase. This not only boosted customer confidence but also reduced product return rates significantly—a tangible benefit for the client’s bottom line.
Another impactful use case was for a healthcare client, where AR was utilized to create immersive training modules for medical professionals. This allowed trainees to interact with 3D models of human anatomy in real-time, providing an intuitive and hands-on learning experience that traditional methods couldn’t match. The client reported improved knowledge retention among learners and increased engagement in their training programs.
The benefits we’ve witnessed through AR integration include enhanced customer satisfaction, higher conversion rates, and improved operational efficiency. AR also fosters brand differentiation, allowing businesses to stand out in a competitive market. For us, the value lies in creating cutting-edge solutions that not only meet but exceed client expectations.
By incorporating AR into our development process, we’ve embraced a future-forward approach, enabling our clients to stay ahead of industry trends while delivering exceptional value to their customers.
Vishal Shah
Sr. Technical Consultant, WPWeb Infotech
AR Simplifies Financial Concepts in Mortgage Broking
Incorporating augmented reality into a financial service like mortgage broking might sound unusual, but it’s been incredibly useful for simplifying complex concepts. We’ve started using AR in client consultations to visually map out property portfolios and projected growth. Clients can point their phone at a map of their neighborhood or any area of interest and see key details like estimated home values, potential rental income, and mortgage payoff timelines layered over the real-world view.
One client, who was hesitant about investing in a second property, used the AR tool during a meeting. They scanned their target neighborhood and saw side-by-side comparisons of equity usage and expected returns. Seeing the numbers in such a tangible way helped them feel confident in moving forward, and now they’re well on their way to building a stronger financial foundation.
The most exciting part has been watching people go from overwhelmed to empowered. AR turns abstract data into something interactive and digestible. It makes financial planning feel less like a chore and more like a visual journey toward their goals. It’s been a powerful way to make what we do more accessible and engaging for clients.
Austin Rulfs
Founder, SME Business Investor, Property & Finance Specialist, Zanda Wealth
AR Enhances Online Shopping Visualization
Augmented reality has become a fantastic way to bridge the gap between online shopping and real-world visualization for our customers. We’ve integrated an AR feature into our website that allows people to see how different lighting products would look in their spaces before purchasing. Whether it’s stringing festoon lights across their backyard or framing their patio with fairy lights, they can use their smartphone to project a virtual layout in real-time.
One customer shared how they used the feature to plan their daughter’s wedding decor. They weren’t sure if the lights would provide enough coverage or match the aesthetic of the venue, so they tested the setup virtually. It gave them the confidence to place a large order, and the event turned out stunning.
The biggest benefit has been reducing uncertainty, especially for customers who may not feel confident in their design instincts. It also reduces returns since people know what to expect. AR has turned lighting into a more interactive and enjoyable shopping experience, which is exactly what we aim for—helping people create memorable spaces with ease.
Matt Little
Founder & Managing Director, Festoon House
AR Elevates Product Demos and Virtual Experiences
We’ve explored the potential of augmented reality (AR) to enhance our client offerings, especially in the realm of product demos and virtual experiences. One notable application was in the development of an AR-based mobile app for a client in the retail industry. Through this app, customers could virtually try products before making a purchase, effectively bridging the gap between online and in-store experiences.
The benefits we’ve witnessed include increased customer engagement, reduced return rates, and an enhanced shopping experience. AR allowed customers to visualize products in their real-world environment, which led to higher conversion rates. This integration of AR not only enhanced the user experience but also positioned our client as a forward-thinking brand, demonstrating the power of immersive technologies to transform traditional industries.
Shehar Yar
CEO, Software House
AR Improves Employee Training and Customer Engagement
I’ve incorporated augmented reality into various sections of our business to improve employee training, enhance product designs, and boost customer engagement. The AR-powered app is a perfect example, which helps our staff to visualize and interact with complex equipment and systems. The employees can have real-time experience of the intricate systems and get a deep understanding of the pieces of equipment with their AR-generated 3D models. This assists in upgrading the skills and knowledge of employees about a specific system in an intuitive, user-friendly way.
The AR-powered application also features a customer engagement section where customers can easily explore and interact with products in an interactive way. They get a real-world experience of products using the AR app in a virtual environment. This AR-powered approach resulted in enhanced knowledge retention and operational efficiency. Customer engagement was also improved with the immersive demonstration of products.
Dhari Alabdulhadi
CTO and Founder, Ubuy Netherlands
