Ethan Barhydt has always had an eye on the future of AI. From building his first AI model in college to launching his first AI-focused business in 2016, he has seen the technology evolve rapidly. The shift from rudimentary models to today’s advanced AI systems has been nothing short of revolutionary.

Now, as CEO of Voiceops, he’s applying that experience to an entirely new frontier: AI coworkers that enhance sales and marketing teams. The idea isn’t just about automation but also enabling businesses to learn faster, make smarter decisions, and create more efficient teams. Instead of relying on outdated methods of sales coaching, Voiceops integrates AI to analyze every customer interaction, turning raw conversations into strategic advantages.

AI Coworkers in Sales

Voiceops isn’t just another analytics tool. It listens to, analyzes, and learns from every customer interaction a company has. Millions of customer calls happen every day in industries like insurance and sales, but most of that information goes unused. Voiceops taps into that data, turning conversations into insights that improve sales performance.

Traditional corporate training relies on quarterly workshops, performance reviews, and manual coaching. Voiceops takes a different approach, identifying what works in real time and spreading that knowledge across teams. Instead of waiting for feedback sessions, sales reps get immediate insights that help them improve on the spot.

AI as a Sales Coach

Sales coaching has long been a challenge. Traditional training methods rely on sporadic feedback and subjective assessments, making it difficult to pinpoint exactly where a rep is excelling or struggling. Managers often focus on a handful of calls, basing their evaluations on limited data. This creates a knowledge gap that AI can bridge.

Voiceops removes these inefficiencies by providing objective, real-time feedback across an entire history of customer interactions. Instead of just looking at one or two calls, AI evaluates thousands, identifying trends, strengths, and areas for improvement with unmatched precision. It also removes the discomfort that can come with human feedback. Sales reps can engage with AI-driven coaching without worrying about judgment or bias, allowing them to focus purely on improvement.

Another advantage is accessibility. AI coaching is always available, allowing reps to seek guidance when they need it rather than waiting for scheduled reviews. The result is a learning process that feels natural and integrated rather than forced and occasional.

The Moneyball Approach

Voiceops applies a “Moneyball” strategy to sales, breaking down performance into precise statistics. By analyzing thousands of calls, it pinpoints trends, like a particular phrase that consistently leads to higher conversion rates. Once those insights are identified, the AI coaches teams to integrate them.

The results have been striking. Some companies have seen conversion rates jump from 17% to 30%, around an 80% increase that translates to millions in additional revenue. Attrition rates have dropped too, with one business reducing turnover from 150% per year to just 8%. When sales teams perform better, they stay longer and earn more, creating a cycle of success.

The Future of AI Coworkers

The next step isn’t just refining AI coaching but understanding how businesses can truly collaborate with AI coworkers. The idea is to reshape workflows and interactions in a way that makes teams more effective.

Technology is evolving fast. Voiceops’ product today has capabilities that weren’t possible even a month ago. Keeping up with that pace means staying adaptable, constantly rethinking what’s possible, and ensuring businesses stay ahead of the AI curve.

What’s Next for Voiceops?

Sales remains the core focus, but the potential for AI coworkers extends far beyond. As businesses integrate AI into their workflows, it will take on more of the tasks that slow teams down, allowing employees to focus on strategy and relationship-building. The shift isn’t about replacing people but giving them the tools to be more effective.

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