In 2016, Isidoros Sideridis found his company at a crossroads. The legacy business had to make a substantial transformation to meet the increasing online customer demands by merging its extensive customer relationship management (CRM) experience within the evolving digital landscape. This transformation sparked the birth of Sideridis’ global SaaS entity known today as Pobuca.
Isidoros’s transition from tech integrator to industry leader was audacious. The metamorphosis was intricate, demanding adept navigation through concurrent roles of transformation and performance. By 2019, Pobuca had emerged as a formidable player, offering innovative customer experience and loyalty solutions.
The challenges faced along the way served as a crucible for resilience and perseverance. As Pobuca evolved, an ethos of innovation and entrepreneurship became its guide, fueling the creation and launch of new products. Understanding the cultural nuances introduced by the global stage helped foster an environment of respect and awareness when dealing with diverse clients and partners.
Through the journey, Sideridis learned the importance of being a leader who listens, learns, inspires, and supports. The leader elements were not only limited to business evolution; they represented a holistic transformation- a remarkable blend of adaptability, effective communication, technical expertise, entrepreneurial spirit, and leadership acumen – the rudiments that propelled Pobuca to success.
How does Pobuca address modern-day customer needs? Well, the company offers comprehensive solutions addressing Customer Experience, CRM, and Loyalty for brands and retailers. Unique to Pobuca is its AI-embedded software, which measures, designs, and improves in a continuous optimization loop.
Pobuca’s Experience Cloud allows businesses to measure customer experience (CX), design strategies based on key performance indicators (KPIs), and improve them with features like Customer 360, a CRM tool with profiling capabilities.
Personalized campaigns engage customers, providing precise content across all digital platforms and touchpoints. Pobuca offers loyalty programs that not only reward customer’s loyalty but also turn them into brand ambassadors. Mitigating poor customer service that can potentially damage any effort to increase CX is also an integral part of Pobuca’s formula.
When asked about future advancements and innovations, Sideridis paints a picture of a world where marketers can reel in their full creative potential. He believes this will be made possible by the power of AI handling tedious and time-consuming tasks, allowing marketers to focus on their core mission – connecting with customers on a human level.
In his words, AI will revolutionize the world of marketers by analyzing data faster, finding hidden insights, generating content ideas, and augmenting their skills. He references a global survey that found 89% of marketers struggle to find the time and energy for their jobs. He asserts, “AI is the future of marketing, and the future is now.”
As Pobuca’s journey shows, facing challenges with resilience and adapting to transformations are stepping stones to success. Sideridis’ leadership is leading by example – demonstrating that good leaders not only perform but transform; they listen and learn as much as they inspire and support. It leaves industry watchers intrigued about what’s next on the road for Pobuca, in a world that is increasingly dependent on AI, data, and personalized customer experiences.
