Miami, Florida(Hexa PR Wire–September 26, 2025)–Jeff Mahony, CEO of NEFT Vodka, joined The Michael Peres Podcast to examine his shift from finance and technology to leading a spirits brand, the craft behind a two-ingredient vodka distilled in Austria, and how operational choices shaped the company’s response to COVID while supporting bartenders.

The discussion reviewed revenue channels in spirits—on-premise, off-premise, and online—and how each changed during shutdowns. Mahony explained NEFT’s focus on brokers, packaging decisions, and product attributes tied to quality, sustainability, and “sippability.” He also outlined plans for global scaling and future distilleries, connecting them to leadership practices rooted in risk management and disciplined execution.

About Jeff Mahony

Jeff Mahony is the CEO of NEFT Vodka and a veteran technologist and systems architect. His background includes family-office investing, co-founding RYT and designing a Proof of Majority consensus mechanism, building fintech platform SaveDaily Holdings, and earlier work in data-driven modeling at TRW. He holds a degree in Cognitive Science from UCLA.

About NEFT Vodka

NEFT Vodka produces a two-ingredient vodka distilled in Austria and emphasizes quality, sustainability, and distinctive packaging across its operations and brand strategy.

About Michael Peres

Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.

About The Michael Peres Podcast

The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.

Contact Information

Jeff Mahony: Email

This article was originally published at: https://hexaprwire.com/jeff-mahony-joins-the-michael-peres-podcast-to-connect-tech-leadership-with-brand-operations/