For most online retailers, the product page has barely evolved. A few static images, a bulleted list of features, maybe a zoom function if they’re lucky. But for Angelo Colletta, founder and CEO of Zakeke, that page is ground zero for the next e-commerce revolution. And with a blend of AI, 3D configuration, and user-centric design, his platform is proving that the future of online shopping is about smarter interaction.
Zakeke isn’t just another plug-in for customization. It’s a SaaS engine built to overhaul how products are visualized, personalized, and sold. From augmented reality try-ons to parametric 3D models that auto-resize in real time, the software embeds itself invisibly into existing storefronts, transforming static product pages into immersive, interactive experiences.
What’s driving it all? According to Colletta, three converging forces: manufacturers are now capable of artisan-level detail at industrial scale, AI and AR tech have finally matured, and consumers crave products that feel like they were made just for them. Zakeke sits at the intersection of these trends, enabling shoppers to co-create and visualize products before they ever hit a checkout page.
The company’s AI integrations are particularly robust. Merchants can use AI to configure complex backend settings at scale, drastically reducing setup time and operational costs. For brands that use 3D assets, Zakeke’s system can auto-correct inaccurate object dimensions so that virtual try-ons work as intended, sparing teams from redoing entire asset libraries. And with AI-assisted support triage, technical issues are routed instantly to the right experts, shaving 75% off typical customer service time.
Customization, once seen as a front-end perk, becomes a cost-saving backend engine through Zakeke. Graphic ping-pong between customers and internal design teams is eliminated. In the promotional product space, companies report up to 50% reductions in graphic labor needs. One global fashion brand cut down 700,000 euros in sample costs by using Zakeke to virtualize its product catalog, spending just a fraction of that to implement the solution.
But it’s not just about visuals. Zakeke builds flexibility into the UI itself, allowing merchants to change design elements, workflows, or UX elements on the fly, even generate interfaces with AI, instantly. For some users, that simplicity is the real “wow” moment: the realization that what once required months of agency work or system integrators can now be done in a few days.
The platform isn’t loud about its presence. In fact, when shoppers land on a Zakeke-enabled product page, they don’t see a logo or badge. They just experience more options, more control, and more interaction, from collaborative sharing to AI-guided configuration based on personal style or even technical problem-solving.
What Zakeke is building isn’t just another e-commerce tool. It’s a foundational shift in how products are marketed and sold online. In Colletta’s view, AI is no longer a backend luxury or a futuristic trend. It’s the new Excel: a tool as essential to business as it is adaptable. Those who learn to wield it creatively will shape the next decade of digital commerce.
For brands ready to make the leap, Zakeke offers not just software but a new way of thinking about e-commerce, one where personalization, efficiency, and visual engagement aren’t tradeoffs but part of the same system.
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